how ordinary businesses make money

How I'd choose

31 so far, page 3 of 3

March 2026

A plain black ring binder, a plain steel padlock, a folded plain grey shop apron, a blank contract sheet with a paper clip and a blank invoice on a soft pink paper board

How I'd choose a franchise before handing over my savings

Ten days to read it. I'd use every one.

February 2026

A folded grey filter mesh, a soft grey cleaning brush, a plain white unmarked spray bottle, a small steel hex key and a blank job sheet on a soft pink paper board

How I'd choose someone to service my air-con

A chemical wash is the upsell. Ask why you need it.

A plain black desk microphone, a coil of black extension cable, a key on a plain ring, a roll of black gaffer tape and a blank quotation on a deep green paper board

How I'd choose an event venue without paying for the chairs twice

Minimum spend is a price wearing a nicer shirt.

A coiled plain grey nylon pet lead, a white syringe cap, a small steel pet nail clipper, a small steel bowl and a receipt on a soft pink paper board

How I'd choose a vet before I actually need one

The worst time to compare vets is at midnight.

January 2026

The corner of a folded grey quilted furniture blanket, a roll of brown parcel tape, a black ratchet strap, a box cutter and a blank quotation on a soft pink paper board

How I'd choose a moving company without a hostage sofa

The cheap quote is only cheap until the lorry's loaded.

A steel pipe wrench, a roll of white thread tape, a brass elbow fitting, a black rubber washer and a blank job sheet on a deep green paper board

How I'd choose a plumber before the ceiling starts dripping

Find one on a dry day. You'll ask better questions.

A closed book with a plain unprinted grey cover, a black fountain pen, a wooden-handled rubber stamp with a blank face, two steel paper clips and a blank invoice on a soft pink paper board

How I'd choose a translator for something that matters

Fluent isn't the same as accepted by the office receiving it.

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